Dec 21, 2022 • 38M

2023 Predictions - Apple's Media Ecosystem

A look at what Apple will do with its media products over the next 12 months.

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Appears in this episode

Charlotte Henry
Charlotte Henry adds together media, tech, politics and culture with the help of some fantastic guests.
Episode details

To wrap up the “2023 Predictions” mini-series, and indeed “The Addition Podcast” for this year, host Charlotte Henry is joined by Kelly Guimont. They look at what Apple will do with its media offerings next year. If you missed the previous episodes in this mini-series, you can still listen to the conversations with Brian Morrisey from The Rebooting and Mark Stenberg from Adweek.

A large part of this week’s conversation, inevitably, focuses on Apple TV+. While we do not have real numbers on how many people are actually subscribed to the streaming service, let alone paying for it, TV+ does have a steady flow of high-quality content. It is also the current holder of the “Best Picture” winner at the Oscars, thanks to “CODA”. With a host of renewed popular shows set to return, including “Ted Lasso”, and films featuring major stars on the way, it seems like there will be plenty to enjoy on the platform over the next 12 months. Another thing we are almost certain to see is Apple’s ongoing push into live sports coverage, something that should also help boost subscriber numbers.

Apple News and the related subscription service, News+, are really good products. However, Apple hardly talks about them. It seems unlikely there will be a major overhaul in the next year, but we can hope! Don’t expect an overhaul of Apple Music either.

Thank you all so much for listening and supporting “The Addition Podcast” since its launch earlier this year. See you in 2023!


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