Adweek's Mark Stenberg on the Fallout From the Pandemic M&A Splurge
Adweek's Mark Stenberg on the Fallout From the Pandemic M&A Splurge
Some properties just aren't that appealling anymore.
Appears in this episode
Maybe it was always this way, but things feel particularly chaotic in the media industry right now. From sales to shutdowns to Twitter changes, a lot is in a state of flux. Mark Stenberg from Adweek returns to the show this week to discuss the state of things. Never underestimate the power of niche!
In particular, we look into what is going on in terms of M&A. There were a huge number of deals done during the pandemic years. Companies were eager to expand. Now, with money more expensive and customers having alternative things to do with their time, some are looking to change their approach and even unwind elements of their portfolios. What does it all mean? Often, it’s layoffs…
Publishers Pare Down Their Portfolios Following Pandemic M&A - Adweek
Mark Stenberg on Twitter
Mark Stenberg at Adweek
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