Mark Stenberg, senior media reporter at AdWeek, joins host Charlotte Henry to discuss some breaking news - the sale of Axios for $525 million. Founded by some of those behind Politico, the rise of Axios is a modern media success story and, perhaps, a further endorsement of the newsletter-driven publication (woohoo!).
Also in this episode, what does the delay to the end of third-party cookies mean for publishers? After yet another change to Google’s timetable, many have just decided to continue with their plans for a cookieless future, focussing on first-party data and technology builds. One such example, reported on by Mark, is Reach, the publisher behind the Mirror and local titles such as the Manchester Evening News. It has partnered with data platform company LiveRamp to better monetize its logged-in users.
Axios agrees to sell to Cox Enterprises for $525 million - Axios
UK Publisher Reach Plc. Partners With LiveRamp to Adopt Its ATS Technology - Adweek
Medialyte - Mark Stenberg’s newsletter
Mark Stenberg on Twitter
Charlotte Henry on Twitter
Axios Sells, Cookies to Crumble. Eventually.