Aug 10, 2022 • 32M

Axios Sells, Cookies to Crumble. Eventually.

A modern media darling sells and third party cookies are staying a little longer.

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Appears in this episode

Charlotte Henry
Charlotte Henry adds together media, tech, politics and culture with the help of some fantastic guests.
Episode details

Mark Stenberg, senior media reporter at AdWeek, joins host Charlotte Henry to discuss some breaking news - the sale of Axios for $525 million. Founded by some of those behind Politico, the rise of Axios is a modern media success story and, perhaps, a further endorsement of the newsletter-driven publication (woohoo!).

Also in this episode, what does the delay to the end of third-party cookies mean for publishers? After yet another change to Google’s timetable, many have just decided to continue with their plans for a cookieless future, focussing on first-party data and technology builds. One such example, reported on by Mark, is Reach, the publisher behind the Mirror and local titles such as the Manchester Evening News. It has partnered with data platform company LiveRamp to better monetize its logged-in users.