Mar 15 • 31M

Change, And Continuity, in The Creator Economy

TikTok and Shorts are exciting, but long-form still remains key for creators.

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Appears in this episode

Charlotte Henry
Charlotte Henry adds together media, tech, politics and culture with the help of some fantastic guests.
Episode details

Shannon Morse has been making online video for… a long time. Long before we called doing such work being a “creator”, in fact. She joins the show to discuss the current state of the creator economy. How has vertical video changed the game? Can creators actually make money from it? On TikTok in particular, the benefits may go beyond earning some extra income, but it is noticeable that those who started out on that platform seem to be adding longer-form videos and podcasts to their portfolio.

The conversation about the crossover between creators and journalists also continues on this week’s episode. The two sides can learn from each other, but will they?


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