I love blogging. It is how I got into digital media and journalism. (There’s a reason The Addition has a blog.) Blogging used to be quite a big deal back in the day! There are still people producing what we would recognise as conventional blogs, and platforms like Substack are helping people write in their own voice and connect with an audience via an easy publishing mechanism.
Robb Dunewood was a blogger back in the early days and built profitable sites. He is doing more podcasting now but thinks many of the same principles and routes to monetisation apply. Indeed, he thinks it is still possible to build a successful business by publishing written content on the web. He joins the show to discuss his blogging story and what is happening currently with the medium.
It’s back to the future for a diminished digital news business - Semafor
Robb Dunewood on Twitter
Robb Dunewood on Threads
Charlotte Henry on Twitter
Charlotte Henry on Threads
Charlotte Henry TikTok
The Addition on YouTube