Newsletters are becoming ever more important to media makers and consumers alike. There is the ‘Substack phenomenon’ - people like me trying to build their own media brands via a newsletter. A select few have made significant money from this approach, usually by bringing with them an audience from a publication they have left. (Do please hit the button below and upgrade to a paid subscription to help The Addition grow and keep bringing you media news and analysis. Every subscription really does make a difference.)
Then there are the large publishers who understand that newsletters matter as a product in their own right, not just as a collection of links to drive people to a website. They may even offer emails from key writers as part of a subscription bundle. New outlets like Semafor also have newsletters at the heart of their strategy.
The prominence of newsletters is reflected in a new set of awards announced by the Media Voices team. They revealed that they are “launching an awards programme to celebrate the very best in publisher newsletters.” The awards will take place in July 2023 and are open to newsletter publishers of all sizes. This builds on the Media Voices Publisher Podcast Awards, which are already well-regarded in the industry.
Esther Kezia Thorpe of Media Voices joins host Charlotte Henry to discuss the growth of newsletters, what’s next for them as a channel, and whether people are already receiving too many. They also discuss the launch of The Publisher Newsletter Awards and why now is the time to recognise innovation and excellence in the space.
Newsletters are finally growing up: how publisher email strategies evolved in 2022 - Media Voices podcast
The rebirth of magazines - The Rebooting from Brian Morrissey
Esther Kezia Thorpe on Twitter
Charlotte Henry on Twitter
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