Newsletters have become one of the hottest topics in media in recent times, with publishers and individuals building huge readerships with them. That’s why the Media Voices team launched the Publisher Newsletter Awards to go alongside the already successful Publisher Podcast Awards. This year’s debut event was great, with some of the biggest publishers proudly showing off their newsletter products. Did I mention I won?!
One of the Media Voices co-founders, Chris Sutcliffe, returned to the show to discuss all things newsletters. Why are they now so important to publishers? Where will they go next? We also chat about the various ways podcasts and newsletters overlap and whether newsletters will prompt a renaissance in blogging.