May 25, 2022 • 33M

Vogue Makes Met Gala Its Super Bowl

Vogue uses The Met Gala to attract sign-ups and subscribers.

 
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Appears in this episode

Charlotte Henry
Charlotte Henry adds together media, tech, politics and culture with the help of some fantastic guests.
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grayscale photo of the new york times square
Photo by Toa Heftiba on Unsplash

Vogue capitalised on The Met Gala to drive traffic, subscriptions and sign-ups across multiple platforms. Adweek’s Mark Stenberg joins host Charlotte Henry to discuss the strategy and how it might play out across Condé Nast.

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