Welcome to The Addition, where I cover the crossover between culture, media and sport. Thank you for having a Premium Subscription. It means you get even more content AND the satisfaction of supporting the growth of independent media! [Some links may help generate a commission that also supports The Addition.] My latest book, Streaming Wars, is out now. Buy a signed copy: £18.99 Streaming Wars Streaming Wars is my second book. In it, I explore the seismic shifts behind the rise of platforms...