Senior Standard Staff "Phoning it in", Audience Before AI


Welcome to The Addition, where I cover the crossover between culture, media and sport.

This week, Dylan Jones announced he was stepping down as editor of the London Standard, 18 months into his tenure and just two months after he turned it from a daily newspaper into a weekly one. He will become editor-at-large on 19th December, with a successor set to be announced. This is all no surprise. One Standard insider, who described Jones as “a lovely guy”, previously told me that “senior people are phoning it in” with marketing a “disaster”.


Newsrewired, an annual gathering discussing all things digital publishing, took place on Wednesday. There were some fascinating talks on stage and good conversations off it. However, others and I were struck by how much focus there was on things like AI instead of the audience.

It seems that in journalism, people have forgotten AI is a tool, not the work itself. It means that we are in a situation in which people are doing deals and handing over their content to placate the AI beast, pretending the beast is not going to eat them anyway. We need to remember that we are writing for real people, an audience, and we need to know what they want and need instead of using the next big thing to churn out slop.

The most inspiring talk came from Mattia Peretti..

Read the full article with a paid subscription.

Huge Black Friday Offer

I'm an award-winning newsletter writer and this Black Friday I'm offering my free subscribers a 50% discount on the paid newsletter. It means you get two full editions a week and support independent media analysis for less than the price of a cup of coffee.

£50.00 / year

£25.00 / year

Premium Subscription

Take out a Premium Subscription to The Addition and access extra stories containing extra insights and scoops from the... Read more

From the Podcast

Tortoise Purchase of The Observer – With ex-Guardian Journalist James Ball

James Ball, The New European's political editor and ex-Guardian staffer, discusses the potential sale of The Observer to Tortoise.

The Addition

Charlotte Henry is a journalist and broadcaster who creates and runs The Addition newsletter and podcast; an award-winning publication looking at the crossover between media and technology.

Read more from The Addition

Welcome to The Addition, where I cover the crossover between culture, media and sport. Thank you for having a Premium Subscription. It means you get even more content AND the satisfaction of supporting the growth of independent media! You can also become a Super Supporter. This gives you all of those benefits and signed copies of both my books (UK only) for one lifetime payment. [Some links may help generate a commission.] Supported by: Tickaroo: What Tomorrow’s Journalists Want You to Know...

Welcome to The Addition, where I cover the crossover between culture, media and sport. Thank you for having a Premium Subscription. You can also upgrade to become a Supporter Supporter. For one payment, you get all the access of a Premium Subscription and signed copies of my books (UK only) for a single payemt. [Some links may help generate a commission that also supports The Addition. Supported by: Tickaroo: What Tomorrow’s Journalists Want You to Know Tickaroo surveyed the next generation...

Hand holding smartphone controlling smart TV apps

Welcome to The Addition, where I cover the crossover between culture, media and sport. Thank you for having a Premium Subscription. You can also upgrade and become a Super Supporter, meaning you get signed copies of both my books (UK only) alongside full access for a one-off payment. [Some links may help generate a commission that also supports The Addition. Supported by: Tickaroo: What Tomorrow’s Journalists Want You to Know Tickaroo surveyed the next generation of journalists to understand...