Super Bowl LIX - Minimalist Graphics, Minimal Tom Brady Insight


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There's lots more on Super Bowl LIX coverage below, but one thing in particular did make me laugh. The Fox cameras panned to Rupert Murdoch taking in the game at the New Orleans Superdome. Cue gushing from commentator Kevin Burkhardt, who expressed his excitment at seeing "the boss" sitting in the crowd.


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Super Bowl Sunday in the UK

First things first, let’s deal with the key debating point from Super Bowl LIX. It’s not how the Philadelphia Eagles managed to blow away the Kansas City Chiefs. It’s the graphics used by Fox. (The Fox feed is taken up by Sky here in the UK so I got to see and hear what Americans saw when the ball was in play.)

The design was… minimalist. And I saw A LOT of debate about it. Personally, I liked how it kept all the focus on the pitch, but, as a less informed fan, I’m not sure it was quite giving me all the information I needed all the time. Maybe it’s a me problem, but it took me a little while to keep up with where in the drive we were and so on.

And then there is Tom Brady. I think Andrew Marchand over at The Athleticsummed up the GOAT’s contribution to the night pretty well:

Brady told us a lot of what was happening, but we wanted to know from his 4-D mind — why?

It’s been the criticism of him all season - that for someone who clearly has an incredible football brain, Brady doesn’t actually provide all that new. I’ve noticed this a lot in sport, as it happens. There are a few exceptions, but, generally the better the player, the less interesting a pundit they are.

Kendrick Lamar's halftime show is available on Apple Music.

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Charlotte Henry is a journalist and broadcaster who creates and runs The Addition newsletter and podcast; an award-winning publication looking at the crossover of culture, media and sport.

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