Charlotte Henry is a journalist and broadcaster who creates and runs The Addition newsletter and podcast; an award-winning publication looking at the crossover between media and technology.
WSL Must Get More Competitive for Media Success
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Welcome to The Addition, where I cover the crossover between culture, media and sport. Newsrewired is a conference for innovators in digital publishing run by journalism.co.uk. Since its launch in 2010, it has become a crucial event on the media industry calendar. The next conference takes place on 27 November. The schedule is packed with fantastic speakers and sessions. I'm very much looking forward to attending and hope to see you there. More details here. As I’ve written before, women’s football in the UK is growing as a media proposition. It’s why a mega new deal was announced recently. There is no doubt that the BBC and Sky have been drawn in by both the Lionesses phenomenon and the growing quality of the teams at the top of the Women’s Super League. However, to maintain media interest and the money that comes from that, the gap between the best and the rest in the WSL needs to get smaller. Fast. I spoke about this with LBC News host David Domb last weekend. Arsenal were the pioneers, investing in women’s football long before anyone else in the UK. Chelsea, with their five consecutive league titles, are without doubt the standout English team at the moment. Manchester City are very strong too, with neighbours United not far behind. Featuring England stars like Alessia Russo, Leah Williamson, Millie Bright, Lauren James and Ella Toone, these teams will always draw in a TV crowd. At least to a point. It isn’t that exciting to tune in if you know they are going to wallop the opposition most weeks. Read the full article with a paid subscription
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The Addition
Charlotte Henry is a journalist and broadcaster who creates and runs The Addition newsletter and podcast; an award-winning publication looking at the crossover between media and technology.
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Welcome to The Addition, where I cover the crossover between culture, media and sport. A couple of weeks ago, I wrote about the need for the WSL to get more competitive if it is going to maintain media interest. This weekend was very illustrative. The managers like to emphasise how difficult the league is. Tottenham's Robert Vilahamn called the WSL "crazy competitive" in a press conference on Friday. Chelsea boss Sonia Bompastor has said similar. However, only Vilahamn's team ended up in a...
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