Charlotte Henry is a journalist and broadcaster who creates and runs The Addition newsletter and podcast; an award-winning publication looking at the crossover between media and technology.
YouTube is Embracing Broadcasters
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TV Content on YouTubeEnders Analysis, whose work I often read and cite, has a fascinating new report looking at YouTube and its growing resemblance to TV. Given the difficulties in extracting real data from the Google-owned service, they focussed on Trending content to try and see what performs well. There are a couple of elements that stood out to me. First is one we, in broad terms, already knew – more and more YouTube content is being consumed on big TVs. The other thing I found interesting was the kind of genres that do well on YouTube and what can be monetised. First things first. The report found that over a quarter, 26%, of YouTube viewing in the UK is happening on the TV. It hit 7.6% of total UK TV viewing in May-July this year. That is having meaningful consequences for the type of video appearing on YouTube. They are getting noticeably longer – the median length of a clip has increased by 75% in the last four years and is now at 12 minutes 23 seconds. This is interesting given that the video platform was so keen to push its TikTok competitor Shorts, not all that long ago. |
The Addition
Charlotte Henry is a journalist and broadcaster who creates and runs The Addition newsletter and podcast; an award-winning publication looking at the crossover between media and technology.
Welcome to The Addition, where I cover the crossover between culture, media and sport. The BBC's International Correspondent Jeremy Bowen conducted an interview with the senior Hamas official Khalil Al Hayya on Tuesday, that was broadcast on Thursday. There are arguments both ways as to whether such an interview should take place. If it's done properly, I'm probably in favour of it happening. However, the day the conversation was broadcast just so happened to be the first day of Rosh...
Welcome to The Addition, where I cover the crossover between media culture and sport. Somehow, we’re mid-way through September and hurtling through to the final quarter of 2024. With that in mind, I thought I’d take a look at my predictions from the start of the year to see how I’m doing, and ponder what may happen in the the final three months of the year. First things first, these were my guesses for 2024: At Least Two Streaming Services Will Merge Blogging is Back Elon Musk Will Sell...
Welcome back to The Addition, where I deal with the crossover of culture, media and sport. This is the free version of the newsletter. For the full article and more observations, sign up for the paid version. The death of podcasting has, surprise, surprise, been greatly exaggerated. Don’t believe me, ask Travis and Jason Kelce. The brothers have signed a deal with Wondery reported to be worth around $100 million. Now, Taylor Swift may have played a helping hand in this, but it demonstrates...