Charlotte Henry is a journalist and broadcaster who creates and runs The Addition newsletter and podcast; an award-winning publication looking at the crossover between media and technology.
YouTube is Embracing Broadcasters
|
Welcome to The Addition, where I cover the crossover between media culture and sport. To get the full article and support my work, please take out a paid subscription. Existing free subscribers get 20% off so it's just £4 per month/ £40 per year.
TV Content on YouTubeEnders Analysis, whose work I often read and cite, has a fascinating new report looking at YouTube and its growing resemblance to TV. Given the difficulties in extracting real data from the Google-owned service, they focussed on Trending content to try and see what performs well. There are a couple of elements that stood out to me. First is one we, in broad terms, already knew – more and more YouTube content is being consumed on big TVs. The other thing I found interesting was the kind of genres that do well on YouTube and what can be monetised. First things first. The report found that over a quarter, 26%, of YouTube viewing in the UK is happening on the TV. It hit 7.6% of total UK TV viewing in May-July this year. That is having meaningful consequences for the type of video appearing on YouTube. They are getting noticeably longer – the median length of a clip has increased by 75% in the last four years and is now at 12 minutes 23 seconds. This is interesting given that the video platform was so keen to push its TikTok competitor Shorts, not all that long ago. |
The Addition
Charlotte Henry is a journalist and broadcaster who creates and runs The Addition newsletter and podcast; an award-winning publication looking at the crossover between media and technology.
Welcome to The Addition, where I cover the crossover between culture, media and sport. Thank you for having a Premium Subscription. It means you get even more content AND the satisfaction of supporting the growth of independent media! You can also become a Super Supporter. This gives you all of those benefits and signed copies of both my books (UK only) for one lifetime payment. [Some links may help generate a commission.] Supported by: Tickaroo: What Tomorrow’s Journalists Want You to Know...
Welcome to The Addition, where I cover the crossover between culture, media and sport. Thank you for having a Premium Subscription. You can also upgrade to become a Supporter Supporter. For one payment, you get all the access of a Premium Subscription and signed copies of my books (UK only) for a single payemt. [Some links may help generate a commission that also supports The Addition. Supported by: Tickaroo: What Tomorrow’s Journalists Want You to Know Tickaroo surveyed the next generation...
Welcome to The Addition, where I cover the crossover between culture, media and sport. Thank you for having a Premium Subscription. You can also upgrade and become a Super Supporter, meaning you get signed copies of both my books (UK only) alongside full access for a one-off payment. [Some links may help generate a commission that also supports The Addition. Supported by: Tickaroo: What Tomorrow’s Journalists Want You to Know Tickaroo surveyed the next generation of journalists to understand...