Charlotte Henry is a journalist and broadcaster who creates and runs The Addition newsletter and podcast; an award-winning publication looking at the crossover between media and technology.
YouTube is Embracing Broadcasters
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Welcome to The Addition, where I cover the crossover between media culture and sport. To get the full article and support my work, please take out a paid subscription. Existing free subscribers get 20% off so it's just £4 per month/ £40 per year.
TV Content on YouTubeEnders Analysis, whose work I often read and cite, has a fascinating new report looking at YouTube and its growing resemblance to TV. Given the difficulties in extracting real data from the Google-owned service, they focussed on Trending content to try and see what performs well. There are a couple of elements that stood out to me. First is one we, in broad terms, already knew – more and more YouTube content is being consumed on big TVs. The other thing I found interesting was the kind of genres that do well on YouTube and what can be monetised. First things first. The report found that over a quarter, 26%, of YouTube viewing in the UK is happening on the TV. It hit 7.6% of total UK TV viewing in May-July this year. That is having meaningful consequences for the type of video appearing on YouTube. They are getting noticeably longer – the median length of a clip has increased by 75% in the last four years and is now at 12 minutes 23 seconds. This is interesting given that the video platform was so keen to push its TikTok competitor Shorts, not all that long ago. |
The Addition
Charlotte Henry is a journalist and broadcaster who creates and runs The Addition newsletter and podcast; an award-winning publication looking at the crossover between media and technology.
Welcome back to The Addition, where I deal with the crossover of culture, media and sport. This is the free version of the newsletter. For the full article and more observations, sign up for the paid version. The death of podcasting has, surprise, surprise, been greatly exaggerated. Don’t believe me, ask Travis and Jason Kelce. The brothers have signed a deal with Wondery reported to be worth around $100 million. Now, Taylor Swift may have played a helping hand in this, but it demonstrates...
Hello and welcome to The Addition, where I deal with the intersection of media, culture and sport. The main part of today’s newsletter is a reflection on a fantastic summer of sport across all media platforms (but mostly streamers). To read the whole thing, as well as a first take on the sacking of Jermaine Jenas, you will need to take out a paid subscription. Your support is greatly appreciated. £5.00 / month Paid Newsletter Take out a paid subscription to The Addition for member-only...
Welcome back to The Addition, where I tackle the crossover of media, culture, tech and sport. Thank you for bearing with me during the summer break! We're back with a bang now! The bulk of this newsletter is for everyone, although paid subs are getting a few little bit extra. It was a fascinating couple of weeks following all things Olympics. By all accounts NBC and it's streaming service Peacock did very well. However, the approach to the Games by other parts of the American media was quite...