Charlotte Henry is a journalist and broadcaster who creates and runs The Addition newsletter and podcast; an award-winning publication looking at the crossover between media and technology.
Rachel Maddow Back Five Nights a Week, Mirror Reflects on Pageview Targets
|
Welcome to The Addition, where I cover the crossover between culture, media and sport. January SaleI’m doing a January sale! This month, my Newsletter Masterclass is available for half of the usual price. That means you can get a single 1-on-1 session for just £50, or three for £125. If you want to start or accelerate a newsletter in 2025, sign-up and let me help you! A paid subscription to the newsletter is also just £2.50 a month/£25 for the year in the sale.
Rachel Maddow will return to MSNBC five nights a week during the first 100 days of Donald Trump’s second term in office. At the moment she is just there on Mondays. Alex Wagner, who takes the time slot Tuesday-Friday in the current arrangement, must be delighted. She is leaving the cosy studio and getting sent around the country and oversees. This all begins on January 20th, the day of the inauguration, and ends on April 30. Now, I’m a Maddow fan girl. Obviously. But swanning back in for the glamour three months having signed a mega contract that meant you got more money for less on-air work, as Maddow did, is surely not a great look. It will probably be good for MSNBC ratings though. And will Rachel Maddow get back the bug for nightly news and stay beyond April? I suspect MSNBC bosses are secretly hoping that the answer to that is yes. Per Press Gazette, individual pageview targets are being introduced for journalists on The Mirror. According to a staffer at parent company Reach, this will not be implemented at other national titles within the business. “It’s not going to get rolled out across everyone,” they said. “The Mirror is a very, very different beast to The Express, and The Express is very different to The Daily Star.” They described The Express as “untouchable”, adding: “You wouldn’t even know they’re the same company 99% of the time.” This means the paper does not generally feel the consequences of changes in other parts of Reach. Meanwhile, “The Mirror are under a shit tonne of pressure to prove why they’ve been hoarding staff, essentially, continuously bringing in new staff, even though they’ve got way more than everyone else, and refusing to share resources.” Obviously, hacks do not tend to like pageview targets. There also seems to be some frustration that the move came not long after they were told by senior execs it wouldn’t be happening. Read the full story with a paid subscription.
|
The Addition
Charlotte Henry is a journalist and broadcaster who creates and runs The Addition newsletter and podcast; an award-winning publication looking at the crossover between media and technology.
Welcome to The Addition, where I cover the crossover between culture, media and sport. Thank you for having a Premium Subscription. It means you get even more content AND the satisfaction of supporting the growth of independent media! You can also upgrade to become a lifetime Super Supporter, getting all of the above and signed copies of my books [UK only] for a single payment. [Some links may help generate a commission that also supports The Addition.] I hope readers in the UK had a great...
Sports Media - Ask Roberto de Zerbi About Mason Greenwood, Sky Sports Becomes MVP of Women’s Boxing
Welcome to The Addition, where I cover the crossover between culture, media and sport. Thank you for having a Premium Subscription. It means you get even more content AND the satisfaction of supporting the growth of independent media! Upgrade to become a lifetime Super Supporter before the cost goes up tomorrow! [Some links may help generate a commission that also supports The Addition.] Supported by: Tickaroo: What Tomorrow’s Journalists Want You to Know Tickaroo surveyed the next generation...
Welcome to The Addition, where I cover the crossover between culture, media and sport. Sorry that this email is a day late. I was a bit under the weather yesterday. By way of apology, and thanks to the folk at Tickaroo who have sponsored the newsletter so far this year, this edition is available to everyone. Supported by: Tickaroo: What Tomorrow’s Journalists Want You to Know Tickaroo surveyed the next generation of journalists to understand their biggest challenges, hopes, and expectations...