Charlotte Henry is a journalist and broadcaster who creates and runs The Addition newsletter and podcast; an award-winning publication looking at the crossover between media and technology.
Rachel Maddow Back Five Nights a Week, Mirror Reflects on Pageview Targets
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Rachel Maddow will return to MSNBC five nights a week during the first 100 days of Donald Trump’s second term in office. At the moment she is just there on Mondays. Alex Wagner, who takes the time slot Tuesday-Friday in the current arrangement, must be delighted. She is leaving the cosy studio and getting sent around the country and oversees. This all begins on January 20th, the day of the inauguration, and ends on April 30. Now, I’m a Maddow fan girl. Obviously. But swanning back in for the glamour three months having signed a mega contract that meant you got more money for less on-air work, as Maddow did, is surely not a great look. It will probably be good for MSNBC ratings though. And will Rachel Maddow get back the bug for nightly news and stay beyond April? I suspect MSNBC bosses are secretly hoping that the answer to that is yes. Per Press Gazette, individual pageview targets are being introduced for journalists on The Mirror. According to a staffer at parent company Reach, this will not be implemented at other national titles within the business. “It’s not going to get rolled out across everyone,” they said. “The Mirror is a very, very different beast to The Express, and The Express is very different to The Daily Star.” They described The Express as “untouchable”, adding: “You wouldn’t even know they’re the same company 99% of the time.” This means the paper does not generally feel the consequences of changes in other parts of Reach. Meanwhile, “The Mirror are under a shit tonne of pressure to prove why they’ve been hoarding staff, essentially, continuously bringing in new staff, even though they’ve got way more than everyone else, and refusing to share resources.” Obviously, hacks do not tend to like pageview targets. There also seems to be some frustration that the move came not long after they were told by senior execs it wouldn’t be happening. Read the full story with a paid subscription.
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The Addition
Charlotte Henry is a journalist and broadcaster who creates and runs The Addition newsletter and podcast; an award-winning publication looking at the crossover between media and technology.
Welcome to The Addition, where I cover the crossover between culture, media and sport. Thank you for reading! Please consider upgrading to a paid subscription. By doing so, you get extra stories and support the growth of independent media. The Super Bowl is usually a major opportunity for media of all kinds to bring in serious ad revenue. However, Reach, the company that publishes the Daily Mirror, amongst others, seem to have somewhat limited themselves. Ahead of the game, Jack Benjamin at...
Welcome to The Addition, where I cover the crossover between culture, media and sport. Thank you so much for supporting my work by being a paid subscriber. There's lots more on Super Bowl LIX coverage below, but one thing in particular did make me laugh. The Fox cameras panned to Rupert Murdoch taking in the game at the New Orleans Superdome. Cue gushing from commentator Kevin Burkhardt, who expressed his excitment at seeing "the boss" sitting in the crowd. Sponsored by: 1440 News. Without...
Welcome to The Addition, where I cover the crossover between culture, media and sport. Thank you so much for reading. If you want to support my work more, please consider becoming a paid subscriber. Super Bowl Sunday! Radio Row! Taylor Swift! It's fair to say the hype has well and truly started for this Sunday's Super Bowl. In a repeat of 2023, the Philadelphia Eagles will take on the Kansas City Chiefs. We don't have the battle between the brothers narrative this time as Jason Kelce has...