Welcome to The Addition, where I cover the crossover between culture, media and sport. Some links may help generate a commission that also supports The Addition.

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Scott Mill Shock

Unsurprisingly, we have not heard anything regarding Scott Mills since the ex-Radio 2 breakfast show host made it clear he denies all the allegations of inappropriate behaviour against him. I noted at the time how shocked BBC journalists were when his departure was announced. When it first happened, one senior newsroom figure told me: "It came out of the blue and everyone switched to The Mirror to find out more. It looked like there wasn't a single person in the newsroom who knew anything. It was a bit of an OMG moment - sacking is sacking, as serious as it gets, meaning a new scandal was about to hit the BBC, and everyone was dying to know what he'd allegedly done." Given the current silence, we may have more to come from this latest scandal.

LIV Forever? Media Stakeholders Told "Business as Usual" on Breakaway Golf Tour

The golf media world was only just starting to recover from an epic Masters weekend when it was rocked once again. Golf blogger Ryan French first revealed changes to LIV are imminent on Twitter on Tuesday night. Stories continue to emerge that the Saudi Public Investment Fund (PIF) is scaling back its support for the breakaway tour.

The formation of LIV golf caused ructions in the game. However, it has never really broken through, despite being home to some of the biggest players in the world. This Bryson DeChambeau and Job Rahm.

My understanding is that stakeholders, including media rights holders, have been told that it is very much business as usual for now. This corresponds with an email from LIV chief executive Scott O’Neil, seen by the Financial Times. Scott told colleagues: “I want to be crystal clear: our season continues exactly as planned, uninterrupted and at full throttle." However, he did not address the issue of PIF's continuing support.

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Coverage Driving Media Narrative That Premier League is the Best

Over the last two nights, viewers were treated to the best of European football, the pinnacle of the sport. None of it involved English teams. Despite this, the media narrative, or certainly the marketing narrative, that the Premier League is the greatest in the world persists. Just a few weeks ago, pundits were keen to point out that four of the top six sides in the UCL league phase were English. Spurs finished it in fourth, for goodness sake! How good can these foreigners really be?

Quite good, it turns out.

Yes, there can be debates about the competitiveness of some of the European leagues, especially in Germany and France. The fact that Bayern Munich and Paris Saint-Germain win the title almost every year clearly makes it a less compelling media product. Yes, we had the Leicester City story, but Liverpool and Man City have been champions in eight of the last 10 Premier League seasons. Pep Guardiola’s side came out on top on six of those eight occasions.

Some of the title races, relegation scraps and battles for European football were exciting. It is though time all of us in the media stopped being so arrogant and pushing the “anyone can beat anyone in the Premier League” storyline. It’s not even like it’s the most enjoyable football anymore, either. How many corners and long throws do we need to watch each week? The reality is that most of the best games I’ve watched this season have not involved English teams.

The narrative is, at least in part, driven by access. Unfortunately, La Liga is mostly hidden away on Premier Sports, with just one game shown on the more widely used Disney+. Coverage of Ligue 1 is a shambles thanks to a direct-to-consumer offer that never worked. This week, PSG, Barcelona, Atletico Madrid and Real Madrid showed us just what we are missing. At least a decent chunk of Serie A is on TNT Sports and the The Bundesliga is available via Sky. (Yes, I've dismissed the latter as a farmers’ league. More fool me.)

Those of us in the media need to acknowledge that what is pushed onto screens and marketed ad infinitum has, over the last season or two, become to dull, too often. Dramatic Peter Drury commentary cannot change that reality.

What to Watch This Weekend

Football

Premier League

Man City vs Arsenal: This is it. Whoever wins this match is almost certain to win the Premier League title. Can the Mikel Arteta the apprentice finally overtake the master, Pep Guardiola? Arsenal had to grind it out against Sporting Lisbon on Wednesday, whilst City have had a week without a game. The games kicks off at 4.30pm BST/11.30am ET on Sunday, 19th April. You can watch it on Sky Sports/NOW in the UK and on NBC/Peacock in the US.

Rugby

Women's Six Nations

Scotland vs England: The World Champions kick-of their campaign with a win against Ireland, whilst the hosts overcame Wales. The bottom line is that whenever England and Scotland meet in the Six Nations, it always matters. The game kicks off at 1.30pm BST /8.30am ET on Saturday, 18th April. You can watch it for FREE on BBC Two/iPlayer.

If you’re away, you can still access your usual services by using a VPN. ​​​I use NordVPN.​

Podcast: Robb Dunewood on Blogging in 2026

Robb Dunewood returns to discuss all things blogging and content creation in 2026. Can you still make money blogging, or is it all about newsletter and podcasts? We also chat about some the projects Robb is working on, and how he monetises in the current (social) media environment.

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