Sports Right, Election Scrutiny, AI Battles


Welcome to The Addition, where I cover the crossover between media culture and sport.

Somehow, we’re mid-way through September and hurtling through to the final quarter of 2024. With that in mind, I thought I’d take a look at my predictions from the start of the year to see how I’m doing, and ponder what may happen in the the final three months of the year.

First things first, these were my guesses for 2024:

  • At Least Two Streaming Services Will Merge
  • Blogging is Back
  • Elon Musk Will Sell Twitter
  • There Will be an AI Backlash
  • Apple TV+ Will Buy More Sports Rights 

As you can see, my predictions are, predictably, proving to be terrible so far! We have not seen streamers formally merge, nor has Elon Musk sold Twitter. In fact, talk of him doing so has rather died down.

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Charlotte Henry is a journalist and broadcaster who creates and runs The Addition newsletter and podcast; an award-winning publication looking at the crossover between media and technology.

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