Targets to Reach for


Welcome to The Addition, where I cover the crossover between culture, media and sport.

It's another international break (in football). The perfect opportunity for attention to turn to the domestic women's game. The appetite for women’s football in the UK seems to be growing, thanks in no small part to the decision to move coverage of games not shown on linear TV to YouTube. Per The Guardian, numbers are up threefold from last season when fans had to use the extremely clunky FA Player to watch the games. After the first three matchdays, total live views had cleared 1.5 million.

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Reach Hacks "Not Allowed to do Journalism"

A journalist on one of Reach’s national publications has spoken of the strain the growing demands of editors at Reach is putting on staff. These outlets tend to have small staffs but are being asked to publish evermore stories. Quantity, not quality, increasingly seems to be the name of the game.

Reach owns national brands like The Mirror and Daily Star and local brands like The Manchester Evening News and the Live set of websites. Last week, HoldTheFrontPage got hold of an email written by someone they refer to as “a senior Reach editor”. This person called on his troops to produce “at least eight stories a shift” to help improve traffic.

Press Gazette confirmed that that email came from Graeme Brown, who runs Birmingham Live. I’ve been told his edict was specifically about the brand he runs. A further email from Paul Rowland, Editorial Director (Live Network) following newsroom feedback read...

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Charlotte Henry is a journalist and broadcaster who creates and runs The Addition newsletter and podcast; an award-winning publication looking at the crossover of culture, media and sport.

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Welcome to The Addition, where I cover the crossover between culture, media and sport. Thank you for reading. If you know somebody else who would find this interesting, forward it on! [Some links may help generate a commission that also supports The Addition. Subscribe for Free Bit of a different one today, as I wrap up some bits in my notebook. Back on Monday. Will England be in the World Cup semi-finals? Keep up with the weekend's action on The Addition World Cup Live Blog. From my Notebook...

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Welcome to The Addition, where I cover the crossover between culture, media and sport. Thank you for reading. If you know somebody else who would find this interesting, forward it on! [Some links may help generate a commission that also supports The Addition. Subscribe for Free Get that work done on time! It’s England vs DR Congo in the World Cup Round of 32! Kick-of is at 5pm BST/12pm ET today - Wednesday, 1 July 2026. The game is available to watch for FREE in the UK on BBC One/iPlayer and...

Welcome to The Addition, where I cover the crossover between culture, media and sport. This is a weekend round-up of the stories I've covered over the last few days. [Some links may help generate a commission that also supports The Addition.] This newsletter is FREE. If you enjoy it and find it useful, please leave a tip. It helps keep The Addition growing. £5.00 Support The Addition There are no subscriptions at The Addition. However, if you enjoy my work, a tip helps me keep going! Send a...