Targets to Reach for


Welcome to The Addition, where I cover the crossover between culture, media and sport.

It's another international break (in football). The perfect opportunity for attention to turn to the domestic women's game. The appetite for women’s football in the UK seems to be growing, thanks in no small part to the decision to move coverage of games not shown on linear TV to YouTube. Per The Guardian, numbers are up threefold from last season when fans had to use the extremely clunky FA Player to watch the games. After the first three matchdays, total live views had cleared 1.5 million.

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Reach Hacks "Not Allowed to do Journalism"

A journalist on one of Reach’s national publications has spoken of the strain the growing demands of editors at Reach is putting on staff. These outlets tend to have small staffs but are being asked to publish evermore stories. Quantity, not quality, increasingly seems to be the name of the game.

Reach owns national brands like The Mirror and Daily Star and local brands like The Manchester Evening News and the Live set of websites. Last week, HoldTheFrontPage got hold of an email written by someone they refer to as “a senior Reach editor”. This person called on his troops to produce “at least eight stories a shift” to help improve traffic.

Press Gazette confirmed that that email came from Graeme Brown, who runs Birmingham Live. I’ve been told his edict was specifically about the brand he runs. A further email from Paul Rowland, Editorial Director (Live Network) following newsroom feedback read...

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The Addition

Charlotte Henry is a journalist and broadcaster who creates and runs The Addition newsletter and podcast; an award-winning publication looking at the crossover between media and technology.

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Welcome to The Addition, where I cover the crossover between culture, media and sport. I hope you all having a wonderful festive period, with Christmas, Chanukah and Kwanzaa all taking place at the same time! I can confirm that I have indulged in an unhealthy, but excellent, mix of turkey, mince pies and doughnuts. Wishing you all a very happy new year! Sponsored by: 1440 News. Without Motives. That’s 1440 Over 4 million readers rely on our 5-minute newsletter for a clear, fact-based view of...

Welcome to The Addition, where I cover the crossover between culture, media and sport. This is the penultimate newsletter of The Addition in 2024. Thank you all so much for your support this year. Those who have followed my work for a while will know that I have used Mujjo products for a number of years. (I remain devastated that I managed to lose one of the gloves that they kindly sent me a couple of years ago.) The latest product of theirs I’ve been using is a MagSafe Wallet. As with almost...

Welcome to The Addition, where I cover the crossover between culture, media and sport. We all want to work on projects we're passionate about, but sometimes compromises need to be made. This is particularly true in the current media environment. Is there a way to turn that passion into profits and, therefore, a sustainable media business? Peter Houston from Media Voices and Magazine Diaries/Grub Street Journal comes back on the podcast to discuss it all. Listen on Apple Podcasts Listen on...