Targets to Reach for


Welcome to The Addition, where I cover the crossover between culture, media and sport.

It's another international break (in football). The perfect opportunity for attention to turn to the domestic women's game. The appetite for women’s football in the UK seems to be growing, thanks in no small part to the decision to move coverage of games not shown on linear TV to YouTube. Per The Guardian, numbers are up threefold from last season when fans had to use the extremely clunky FA Player to watch the games. After the first three matchdays, total live views had cleared 1.5 million.

Read more


Reach Hacks "Not Allowed to do Journalism"

A journalist on one of Reach’s national publications has spoken of the strain the growing demands of editors at Reach is putting on staff. These outlets tend to have small staffs but are being asked to publish evermore stories. Quantity, not quality, increasingly seems to be the name of the game.

Reach owns national brands like The Mirror and Daily Star and local brands like The Manchester Evening News and the Live set of websites. Last week, HoldTheFrontPage got hold of an email written by someone they refer to as “a senior Reach editor”. This person called on his troops to produce “at least eight stories a shift” to help improve traffic.

Press Gazette confirmed that that email came from Graeme Brown, who runs Birmingham Live. I’ve been told his edict was specifically about the brand he runs. A further email from Paul Rowland, Editorial Director (Live Network) following newsroom feedback read...

Read the whole story with a paid subscription.

£5.00 / month

Paid Newsletter

Take out a paid subscription to The Addition for member-only newsletter containing extra insights and scoops about the... Read more

The Addition

Charlotte Henry is a journalist and broadcaster who creates and runs The Addition newsletter and podcast; an award-winning publication looking at the crossover between media and technology.

Read more from The Addition
A picture of a tree in the middle of a table

Welcome to The Addition, where I cover the crossover between culture, media and sport. The BBC's International Correspondent Jeremy Bowen conducted an interview with the senior Hamas official Khalil Al Hayya on Tuesday, that was broadcast on Thursday. There are arguments both ways as to whether such an interview should take place. If it's done properly, I'm probably in favour of it happening. However, the day the conversation was broadcast just so happened to be the first day of Rosh...

A micro processor sitting on top of a table

Welcome to The Addition, where I cover the crossover between media culture and sport. Somehow, we’re mid-way through September and hurtling through to the final quarter of 2024. With that in mind, I thought I’d take a look at my predictions from the start of the year to see how I’m doing, and ponder what may happen in the the final three months of the year. First things first, these were my guesses for 2024: At Least Two Streaming Services Will Merge Blogging is Back Elon Musk Will Sell...

Welcome to The Addition, where I cover the crossover between media culture and sport. To get the full article and support my work, please take out a paid subscription. Existing free subscribers get 20% off so it's just £4 per month/ £40 per year. £5.00 / month £4.00 / month Paid Newsletter Take out a paid subscription to The Addition for member-only newsletter containing extra insights and scoops about the... Read more Get it now! TV Content on YouTube Enders Analysis, whose work I often read...