Charlotte Henry is a journalist and broadcaster who creates and runs The Addition newsletter and podcast; an award-winning publication looking at the crossover between media and technology.
Targets to Reach for
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Welcome to The Addition, where I cover the crossover between culture, media and sport. It's another international break (in football). The perfect opportunity for attention to turn to the domestic women's game. The appetite for women’s football in the UK seems to be growing, thanks in no small part to the decision to move coverage of games not shown on linear TV to YouTube. Per The Guardian, numbers are up threefold from last season when fans had to use the extremely clunky FA Player to watch the games. After the first three matchdays, total live views had cleared 1.5 million. Reach Hacks "Not Allowed to do Journalism"A journalist on one of Reach’s national publications has spoken of the strain the growing demands of editors at Reach is putting on staff. These outlets tend to have small staffs but are being asked to publish evermore stories. Quantity, not quality, increasingly seems to be the name of the game. Reach owns national brands like The Mirror and Daily Star and local brands like The Manchester Evening News and the Live set of websites. Last week, HoldTheFrontPage got hold of an email written by someone they refer to as “a senior Reach editor”. This person called on his troops to produce “at least eight stories a shift” to help improve traffic. Press Gazette confirmed that that email came from Graeme Brown, who runs Birmingham Live. I’ve been told his edict was specifically about the brand he runs. A further email from Paul Rowland, Editorial Director (Live Network) following newsroom feedback read... Read the whole story with a paid subscription.
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The Addition
Charlotte Henry is a journalist and broadcaster who creates and runs The Addition newsletter and podcast; an award-winning publication looking at the crossover between media and technology.
Welcome to The Addition, where I cover the crossover between culture, media and sport. January Sale I’m doing a January sale! This month, my Newsletter Masterclass is available for half of the usual price. That means you can get a single 1-on-1 session for just £50, or three for £125. If you want to start or accelerate a newsletter in 2025, sign-up and let me help you! A paid subscription to the newsletter is also just £2.50 a month/£25 for the year in the sale. £100.00 £50.00 1-to-1...
Welcome to The Addition, where I cover the crossover between culture, media and sport. January Sale I’m doing a January sale! This month, my Newsletter Masterclass is available for half of the usual price. That means you can get a single 1-on-1 session for just £50, or three for £125. If you want to start or accelerate a newsletter in 2025, sign-up and let me help you! A paid subscription to the newsletter is also just £2.50 a month/£25 for the year in the sale. £100.00 £50.00 1-to-1...
Welcome to The Addition, where I cover the crossover between culture, media and sport. January Sale I’m doing a January sale! This month, my Newsletter Masterclass is available fro 50% of the usual price. That means you can get a single 1-on-1 session for just £50, or three for £125. If you want to start or accelerate your newsletter in 2025, sign-up and let me help you! A paid subscription to the newsletter is also just £2.50 a month/£25 for the year in the sale. £250.00 £125.00 Extended...