Charlotte Henry is a journalist and broadcaster who creates and runs The Addition newsletter and podcast; an award-winning publication looking at the crossover between media and technology.
OpenAI's Sora is Another AI Warning for Hollywood
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You will doubtlessly have seen the short clips created by OpenAI’s new Sora text-to-video AI tool circulating online in recent days. They are not great, by which I mean it’s not all that difficult to tell they were made using artificial intelligence, in the same way that you can mostly tell when a still image has been made by Midjourney. However, the clips put out by OpenAI do give a clear indication as to the direction of travel. They hint at what might be possible in the not-too-distant future. No wonder writers and actors were freaking out last year. I always worry that I’m being naive about the advance of AI. Look how quickly things have already changed. Maybe we should all just give up and sit on our AR headsets (sorry Apple, spatial computers) and let the robots entertain us! However, I still firmly believe that humans want authentic work – written, audio or visual – created by other humans and it will be a long time before that changes. As the inevitable rise of AI-generated content accelerates, people will likely find more value in work made by their fellow humans. Furthermore, AI models are, at this stage at least, essentially only being built on work humans have already done. It is why firms are splashing the cash to get work from all sorts of sources, including universities (via 404 Media). In the short term, those making movies for theatrical release have bigger things to worry about than the early days of a new tool from OpenAI. The Wall Street Journal reported: Through the first three days of Presidents Day weekend, films that have been released widely in theaters have grossed $764.1 million, down 15% from the same period last year, according to box-office tracker Comscore. Read More With a Paid Subscription |
The Addition
Charlotte Henry is a journalist and broadcaster who creates and runs The Addition newsletter and podcast; an award-winning publication looking at the crossover between media and technology.
Welcome to The Addition, where I cover the crossover between culture, media and sport. I hope you all having a wonderful festive period, with Christmas, Chanukah and Kwanzaa all taking place at the same time! I can confirm that I have indulged in an unhealthy, but excellent, mix of turkey, mince pies and doughnuts. Wishing you all a very happy new year! Sponsored by: 1440 News. Without Motives. That’s 1440 Over 4 million readers rely on our 5-minute newsletter for a clear, fact-based view of...
Welcome to The Addition, where I cover the crossover between culture, media and sport. This is the penultimate newsletter of The Addition in 2024. Thank you all so much for your support this year. Those who have followed my work for a while will know that I have used Mujjo products for a number of years. (I remain devastated that I managed to lose one of the gloves that they kindly sent me a couple of years ago.) The latest product of theirs I’ve been using is a MagSafe Wallet. As with almost...
Welcome to The Addition, where I cover the crossover between culture, media and sport. We all want to work on projects we're passionate about, but sometimes compromises need to be made. This is particularly true in the current media environment. Is there a way to turn that passion into profits and, therefore, a sustainable media business? Peter Houston from Media Voices and Magazine Diaries/Grub Street Journal comes back on the podcast to discuss it all. Listen on Apple Podcasts Listen on...