Charlotte Henry is a journalist and broadcaster who creates and runs The Addition newsletter and podcast; an award-winning publication looking at the crossover of culture, media and sport.
OpenAI's Sora is Another AI Warning for Hollywood
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You will doubtlessly have seen the short clips created by OpenAI’s new Sora text-to-video AI tool circulating online in recent days. They are not great, by which I mean it’s not all that difficult to tell they were made using artificial intelligence, in the same way that you can mostly tell when a still image has been made by Midjourney. However, the clips put out by OpenAI do give a clear indication as to the direction of travel. They hint at what might be possible in the not-too-distant future. No wonder writers and actors were freaking out last year. I always worry that I’m being naive about the advance of AI. Look how quickly things have already changed. Maybe we should all just give up and sit on our AR headsets (sorry Apple, spatial computers) and let the robots entertain us! However, I still firmly believe that humans want authentic work – written, audio or visual – created by other humans and it will be a long time before that changes. As the inevitable rise of AI-generated content accelerates, people will likely find more value in work made by their fellow humans. Furthermore, AI models are, at this stage at least, essentially only being built on work humans have already done. It is why firms are splashing the cash to get work from all sorts of sources, including universities (via 404 Media). In the short term, those making movies for theatrical release have bigger things to worry about than the early days of a new tool from OpenAI. The Wall Street Journal reported: Through the first three days of Presidents Day weekend, films that have been released widely in theaters have grossed $764.1 million, down 15% from the same period last year, according to box-office tracker Comscore. Read More With a Paid Subscription |
The Addition
Charlotte Henry is a journalist and broadcaster who creates and runs The Addition newsletter and podcast; an award-winning publication looking at the crossover of culture, media and sport.
Welcome to The Addition, where I cover the crossover between culture, media and sport. Thank you for reading. If you know somebody else who would find this interesting, forward it on! [Some links may help generate a commission that also supports The Addition. Subscribe for Free Bit of a different one today, as I wrap up some bits in my notebook. Back on Monday. Will England be in the World Cup semi-finals? Keep up with the weekend's action on The Addition World Cup Live Blog. From my Notebook...
Welcome to The Addition, where I cover the crossover between culture, media and sport. Thank you for reading. If you know somebody else who would find this interesting, forward it on! [Some links may help generate a commission that also supports The Addition. Subscribe for Free Get that work done on time! It’s England vs DR Congo in the World Cup Round of 32! Kick-of is at 5pm BST/12pm ET today - Wednesday, 1 July 2026. The game is available to watch for FREE in the UK on BBC One/iPlayer and...
Welcome to The Addition, where I cover the crossover between culture, media and sport. This is a weekend round-up of the stories I've covered over the last few days. [Some links may help generate a commission that also supports The Addition.] This newsletter is FREE. If you enjoy it and find it useful, please leave a tip. It helps keep The Addition growing. £5.00 Support The Addition There are no subscriptions at The Addition. However, if you enjoy my work, a tip helps me keep going! Send a...